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Date: Friday 14th May 2010
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Start Time: 7:30 PM
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Cost: $5.00
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Venue: 32-34 Bolton St Newcastle
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Title: CONSUMING KIDS
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"'Consuming Kids' throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to tansform children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialisation of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids. In the words of Juliet Schor (author of 'Born to Buy') who appears in the film: "We have become a nation that places a lower priority on teaching its children how to thrive socially, intellectually, even spiritually, than it does on training them to consume."
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EMAIL:
